Pandora’s CEO Mike Herring announced the company would be removing its 40-hour listening limit on mobile devices for free.Many in the industry believe that the company is nervous about the launch of iTunes Radio, which is all set to launch next month. However, Pandora claims that the limit was dropped because of increased advertising revenue and cost controls measures.
Mike Herring told AllThingsD about iTunes Radio :
“We’ve now been around for eight years. We’ve seen competitors large and small enter the market and, in some cases, exit the market. I’ve never seen an analysis that identifies an effect from any competitor … we don’t see the picture changing.”