Brick and Mortar retailers have been constantly expressing displeasure over the tactics used by e-commerce giants. Over a while ago, Techzei covered on Samsung’s decision to stop sales of several devices on various e-Commerce sites, few companies issued “warnings” on social media claiming certain e-Commerce sites are not their authorized dealers.

Flipkart claimed to have breached the ₹ 600 Crore sales mark on a single day during the “Big Billion Day” sales, discounts offered on various categories  ranged from 10%-90%. Facing the heat of such top-level players, The brick and mortar retailers are left with fewer customers since such sites have attracted customers with discounts which will remain unmatched by them, also it is easier to buy with a few clicks instead of visiting an offline store and bargain.

It comes as no surprise that the Confederation of All India Traders has sought a probe into the business model and trade practices of e-commerce companies to find out how they are offering huge discounts.

Also, when media channels contacted the Nirmala Sitharaman, The Commerce and Industry minister she responded with  “We have received many inputs. Lot of concerns have been expressed. We will look into it,”. When asked whether the government is considering any particular policy for e-commerce retailing, she said the matter would be looked into.”Now there are many complaints. We will study the matter, Whether there is a need for a separate policy or a clarification is needed, we will make it clear soon,”  said Sitharaman, who is also the Minister of State for Finance and Corporate Affairs.

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Senior Editor at Techzei. Android Specialist

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